Tips to Improve your Article Marketing Post Google
Panda and Penguin Updates

Article sites are the worst affected by Google Panda and Penguin
updates. Post Penguin update article marketing has completely
changed which is good for the internet community as a whole.
Your articles may not be accepted like it was before you started
article marketing.

You need to be more specific and provide quality in your articles
than providing filer info and solving minimum word counts.

It is also advisable that before submitting your article,
you evaluate the article directories quality.

5 Points to Remember Before Choosing Your Article Directory

1. Minimum word count for each article and number
of links allowed in resource box

Post panda update EZA (Ezine articles) has increased its minimum
count  from 250 to 400, which is good in a way forcing webmaster
and marketers to produce more quality articles now than before.
The bar is raised higher  by EZA every time there is a new Google
update rolled out.

2. Allowing of Do follow links in resource box
and anchor text usage

Some article directories do not allow do follow links in resource
boxes. Submitting your articles to these directories is a  total waste
of your effort if you are submitting articles for SEO purposes as well.
But if the directory can bring you good referral traffic then you may
want to think about the tradeoff. To check dofollow or nofollow of links
use SEOQuake browser extension or right click and view source and see
it your link has nofollow associated.

3. Possible syndication of your article to its newsletter
subscribers and bloggers

Big article networks like EZA has good syndication possibilities to
newsletter subscribers. If you are submitting to paid article directories
like Article Marketing Robot, they have a list of bloggers who have
subscribed for articles. If your article matches their category it will
possibly land in their blogs automatically.

4. Not too much scattered with ads and in house links
preventing readers from landing your pages

EZA (Ezinearticles) post panda downfall has made some tweaks to
its pages which are now less bombarded with Adsense ads in it.
Hindering your resource box with Adsense or other ads causes
reduce in your article CTRs. Lesser ads means more visitors to
your website in resource box.

5. Time taken for article verification and overall approval
process and overhead involved in it

Never expect auto approval of your article when you submit it to
a trustworthy article directory with strict quality guidelines.
Expecting a 3-4 days approval time for every article published
is normal and anything more than that is not good. You don’t
want to have your article published with bad timing and
the content being outdated.

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